The Sun Rises on a Good Business Model





No one would ever think that a white glove delivery job would lead to inspiration for a new business model. But in February 2016, that’s exactly how it happened.



At the beginning of the day, South West arrived before sunrise to install a 5 room medical clinic at the Tesla factory. While we waited to gain entry to the factory, the sun rose over the freeway and lit up the larger-than-life Tesla sign. We knew then as we experienced their fully decked out factory, complete with an entire wall of all the cereal you could ever eat in the employee lounge, gourmet hot lunches served daily, and multiple soda fountains, we were looking at a unique, inspiring business culture. We realized that if you treat your employees with respect and encouragement, they will treat the service well, and they will better serve the customer. Success breeds success.



That morning at Tesla, We were inspired to create a culture that emboldens our employees here at South West Logistics. We began by creating a platform for our own employees to grow, immersed in a culture that is refreshing and eye-opening.


Sure, free drinks, lunches makes the employee happy, but what about their performances? What could we take from our Tesla visit and bring that to South West. We decided to have a very transparent atmosphere , where employees could take part in the direction of the company. We encourage our teams to voice their opinions and to have those opinions heard fully and enacted upon. We created a culture of encouragement and growth, whereby employees are sent off to school to learn new skills, while being paid to do so. Employee retention is our goal, but employees are always encouraged to reach their own personal goals, even if that means career changes or starting their own business. With this platform of encouragement, we have seen tremendous success in our corporate growth. Our team members are proud to be a part of South West Logistics, and that translates into fantastic customer service and installs. We love what we do.



In brief, we are in the people business and our install at the Tesla facility set in stone our business philosophy for years to come.